AL-Khair, a brand steeped in Saudi Arabian heritage, has been a pioneer in the coffee industry and food imports since 1966, setting the gold standard for quality and specifications. At our core, we embody an unwavering dedication to innovation and an unshakeable conviction that everyone should have access to goodness.
Since our inception, we’ve been captivated by the art of coffee-making, and our passion has only grown stronger with time. It all starts with the careful cultivation of coffee trees, followed by the meticulous harvesting of their precious beans and processing them with the latest technology and techniques. Our commitment to excellence carries through to the final stages of processing and exporting, where every detail is given the utmost attention to ensure the finest quality product.
Our vision is to set a new standard, where success is defined by and achieved through acts of goodness in every aspect of our work.
Our mission is to lead the way in the development of products, processes, and value chains, as well as crafting experiences that foster sustainable growth within communities. Our commitment is to ensure the highest quality, sourced ethically, and offered at the most reasonable prices.
Our goal is to infuse society with an essence of goodness and positivity that motivates and empowers individuals to attain enhanced prosperity and well-being.
Our purpose is the creation of goodwill that extends to all members of society.
Our Values
Pioneering Spirit
Our passion for innovation and exploration enhances both the lives of our consumers and our business operations. Our spirit of pioneering means spreading optimism everywhere.
Mastery and Quality
We continuously aim to learn, improve, and master every task we undertake, positioning ourselves as the benchmark for quality.
Goodness From The Heart
Goodness is woven into the fabric of our identity – it resides in our name, intentions, products, and hearts. We genuinely care about the wellbeing of everyone who interacts with our brand.
Urgency
We diligently utilize every moment to enhance and deliver value to our brand communities, ensuring we always fulfill our promises.
Nurturing Our Communities
Making a tangible difference requires collective action. We believe in operating as a community with shared values and objectives to ensure that our positive influence extends to everyone.